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3 Secrets to Getting the Most Out of Your Ad Budget
“How much will it cost to advertise?” We get this question all the time from potential clients, but there really is no finite answer. It’s a lot like asking, “How much will it cost to build a house?” There are many avenues, choices, upgrades and downgrades to consider. Our answer to the question is usually, “How much do yow want…More ›Posted in: Blog -
Big Ideas Don’t Need Big Budgets
Ever been to Hollywood? Lots of agency people go there, and other far away places, to produce commercials. Top talent, hot directors and the astronomical production costs are there too. It has become quite fashionable for agencies to encourage even clients of modest advertising means to spend exorbitant amounts of money on production. Why? So the client’s ads can compete…More ›Posted in: Blog -
Clients Don’t Need Art, They Need Ads That Work
A lot of agency creatives act like they’re painting the Sistine Chapel and I admit it, as an agency Creative Director, I was once caught up in the advertising awards game. I even won a few. This can lead to you believing that winning awards is what advertising is all about and you can really lose perspective.More ›Posted in: Blog -
For Advertising That Works, Think Small
If I had to choose the most important thing I’ve learned in more than 40 years in the business, it’s that clients are pretty darn smart about their own business. You know your product. You know their customers, and you have a pretty clear idea of the problem you want the ad agency to solve. Then the agency goes and…More ›Posted in: Blog -
Children’s Home Society Gets a Little Help From Their Friends
Burford wants to thank the generous donations of money, talent, time and love from Estes Corporation, WTVR, BES Studios and John Hartmann. Without them, this awareness campaign would not be possible.More ›Posted in: Blog