Burford Advertising Expands Client Roster
Richmond, Va. (Jan. 14, 2015) – Burford Advertising announces several new client relationships and new initiatives for 2015.
New clients include the following:
- Virginia Victims Fund (also known as the Criminal Injuries Compensation Fund) – Burford Advertising will conduct a pilot branding and awareness campaign to inform consumers in Central and Southwest Virginia that this Fund exists to help defray expenses incurred by innocent victims of a crime. Components of the multifaceted campaign include a new branding name, a new logo, television ads and public relations efforts.
- Virginia Health Insurance Exchange (VHIE) – To help consumers navigate the maze of health care options and enrollment dates, Burford Advertising acquired a unique URL, www.getcoverednow.net, and created testimonial television ads for the Richmond market. According to VHIE, whenever the ads run, the phone rings!
- Haynes Furniture & The Dump – These furniture retailers have a long history of partnering with Burford Advertising to develop and manage creative services for both businesses, and they are excited about reigniting this successful relationship in 2015. Haynes is Virginia’s largest furniture store and The Dump has 10 locations throughout the U.S.
- Haley Automotive – Burford Advertising is developing an interactive awareness campaign and contest that will begin airing in late January. People who submit videos of themselves singing the “Haley Has It” jingle will automatically be entered in a contest to win a new car.
In other news, Burford Advertising will launch a new agency website in the first quarter of 2015.
“We are honored to be selected as the advertising agency partner for all of these prestigious and forward-thinking businesses,” said Ardis Fishburne, creative director of Burford Advertising. “The new year is off to great start with many more initiatives coming up in 2015 for Burford.”
About Burford Advertising
Burford Advertising was founded in 1968 by Doug and Nancy Burford. Since that time, the company has built its reputation on developing and executing smart, effective advertising and marketing messages and services in the creative categories of television, print, outdoor and digital. Headquartered in Richmond, Va., the agency partners with clients in a wide variety of business sectors, including automotive, education, healthcare, legal, nonprofit and retail, among others. Burford takes pride in creating advertising that works for clients and delivering results that matter, based on strategic goals and objectives. For more information, visit www.burfordadvertising.com