Yearly Archives: 2013
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The future of TV…..a Transition We Should Embrace and Not Fear
Another day, another groundbreaking fact to show the shift of how people are viewing media. CNBC just announced that PC sales are down double digits for the year for the first time in history. This holiday season is making it clear, “mobile” (tablet and phone) will surpass PCs in usage in the very near future, which, in turn, will mean…More ›Posted in: Blog -
3 Secrets to Getting the Most Out of Your Ad Budget
“How much will it cost to advertise?” We get this question all the time from potential clients, but there really is no finite answer. It’s a lot like asking, “How much will it cost to build a house?” There are many avenues, choices, upgrades and downgrades to consider. Our answer to the question is usually, “How much do yow want…More ›Posted in: Blog -
Big Ideas Don’t Need Big Budgets
Ever been to Hollywood? Lots of agency people go there, and other far away places, to produce commercials. Top talent, hot directors and the astronomical production costs are there too. It has become quite fashionable for agencies to encourage even clients of modest advertising means to spend exorbitant amounts of money on production. Why? So the client’s ads can compete…More ›Posted in: Blog -
Clients Don’t Need Art, They Need Ads That Work
A lot of agency creatives act like they’re painting the Sistine Chapel and I admit it, as an agency Creative Director, I was once caught up in the advertising awards game. I even won a few. This can lead to you believing that winning awards is what advertising is all about and you can really lose perspective.More ›Posted in: Blog -
For Advertising That Works, Think Small
If I had to choose the most important thing I’ve learned in more than 40 years in the business, it’s that clients are pretty darn smart about their own business. You know your product. You know their customers, and you have a pretty clear idea of the problem you want the ad agency to solve. Then the agency goes and…More ›Posted in: Blog -
Children’s Home Society Gets a Little Help From Their Friends
Burford wants to thank the generous donations of money, talent, time and love from Estes Corporation, WTVR, BES Studios and John Hartmann. Without them, this awareness campaign would not be possible.More ›Posted in: Blog -
Welcome: Trish Ip
If you’ve been around advertising for a while, you might recognize this face. Burford is proud to announce our “newbie”, Trish Ip. She is now officially part of the Burford Family. Trish is a long-time media-planning veteran in the Richmond area.More ›Posted in: Press -
Six Words That Can Save You Money
Burford has launched a new TV campaign for Dominion Auto Group. Dominion has always been known as the dealership people can trust and for the past several years, Burford has tailored its TV around that. Now for 2013, Burford has expanded their “Trust” theme to include more call to action. We came up with “Trust Us. Price Us. See Us.”…More ›Posted in: Press -
WRIC TV8’s Positively Richmond interviews Doug Burford
Burford Advertising isn't just about increasing clients' sales or in-store traffic. There's a soft side too. Here, Doug and family are featured in this story on the charities and people they have helped.More ›Posted in: Press -
Doug Burford, President, has been inducted into the Virginia Association of Broadcasters Hall of Fame
Doug Burford has been in the advertising industry for more than 40 years. A graduate of VCU, he and his wife, Nancy opened Burford Company in 1969. Since then Doug has been inducted into the VCU Mass Communications Hall of Fame, Granby High School Hall of Fame and Head Start Hall of Fame. In addition, his agency was named one…More ›Posted in: Press