Media Planning & Buying Capabilities
At Burford, our buying power sets us apart from our competitors with 12 million in annual media billings. Not to mention, we have a very extensive set of media-buying tools to ensure you the most bang for your buck
ComScore – SQAD – Strata – Google Certified
Research
Understanding your target audience(s)… how they consume media and what motivates their buying behavior is paramount to developing the proper plan to achieve each objective. 
Planning
With extensive experience across all media channels, we know how to develop the right strategy and media mix to create a plan that reaches all of your specific goals. 
Buying
We leverage experience and buying power to negotiate cost efficient schedules. Extend budgets with added value opportunities and continuously monitor & optimize campaigns. Analytics
We monitor all aspects of your media plan to ensure that you are getting what you want and what you paid for – and that it is performing at its highest efficiency. We continually review data and tweak buys for maximum performance and provide a full post-buy analysis.
Traditional Media
- Broadcast: Television, Cable & Radio
- Print: Newspaper, Magazine
- Outdoor: Billboards, Shelters, Sidewalk
- Transit: Buses, Subways, Train Stations
- Mall Advertising
- Airport Advertising
- Aerial Advertising
- Location Based
Digital Media
- Video: In Banner, Pre-Roll, Streaming, CTV, OTT
- Audio: Streaming Audio, Apps, Podcasts
- Display: Banner, Interstitial, Native across Desktop, Mobile & App networks
- Social: Facebook/Instagram, LinkedIn, YouTube
- Tactics: Geotargeting, Geofencing, Behavioral