1. Change your company name to tell what you do.
True story: A hundred year old charity that helps children who have been abused and neglected had a name that didn’t tell what they did and was impossible to remember. We changed their name from “Memorial Child Guidance Clinic” to “ChildSavers.” The new awareness helped them raise six million dollars.…More ›
The first thing people want to know about an agency is who they’ve done work for and what their capabilities are.” Well, we put together a very simple flyer telling people just that. Inside you won’t find long paragraphs with made up words put in for the sole purpose of making the reader feel inadequate. We’re proud of what we…More ›
Another day, another groundbreaking fact to show the shift of how people are viewing media. CNBC just announced that PC sales are down double digits for the year for the first time in history. This holiday season is making it clear, “mobile” (tablet and phone) will surpass PCs in usage in the very near future, which, in turn, will mean…More ›
“How much will it cost to advertise?” We get this question all the time from potential clients, but there really is no finite answer. It’s a lot like asking, “How much will it cost to build a house?” There are many avenues, choices, upgrades and downgrades to consider.
Our answer to the question is usually, “How much do yow want…More ›
Ever been to Hollywood? Lots of agency people go there, and other far away places, to produce commercials. Top talent, hot directors and the astronomical production costs are there too. It has become quite fashionable for agencies to encourage even clients of modest advertising means to spend exorbitant amounts of money on production. Why? So the client’s ads can compete…More ›
A lot of agency creatives act like they’re painting the Sistine Chapel and I admit it, as an agency Creative Director, I was once caught up in the advertising awards game. I even won a few. This can lead to you believing that winning awards is what advertising is all about and you can really lose perspective.More ›
If I had to choose the most important thing I’ve learned in more than 40 years in the business, it’s that clients are pretty darn smart about their own business. You know your product. You know their customers, and you have a pretty clear idea of the problem you want the ad agency to solve. Then the agency goes and…More ›
Burford wants to thank the generous donations of money, talent, time and love from Estes Corporation, WTVR, BES Studios and John Hartmann. Without them, this awareness campaign would not be possible.More ›
If you’ve been around advertising for a while, you might recognize this face. Burford is proud to announce our “newbie”, Trish Ip. She is now officially part of the Burford Family. Trish is a long-time media-planning veteran in the Richmond area.More ›
Burford has launched a new TV campaign for Dominion Auto Group. Dominion has always been known as the dealership people can trust and for the past several years, Burford has tailored its TV around that. Now for 2013, Burford has expanded their “Trust” theme to include more call to action. We came up with “Trust Us. Price Us. See Us.”…More ›