“I tried advertising once and it didn’t work.”
That’s like saying, “I tried surfing and didn’t get up a single time.” Surfing and Advertising are very similar and just because you tried something and wasn’t successful at it, doesn’t mean you can’t be. You just need the right guide.
Just imagine, you’re holding a surf board under one arm, looking…More ›
We are so excited to announce the Grand Prize winner of our “Sing It to Win It” contest. Congratulations to Shelby Patty, the proud recipient of a brand new Ford Focus from Haley Automotive Group.
For the past 6 months, Haley encouraged everyone from all over central to send in a video of themselves singing the “Haley has it…More ›
I watch (and listen) to a lot of commercials – I am the person that turns the radio station when the music comes on, I flip away from articles and look at the ads first in a magazine - very opposite of most people. So, it only makes sense that I have an opinion on the Super Bowl commercials.More ›
Burford Advertising is excited to add Puppy Bumpers to its client list. Puppy Bumpers is based in Richmond. It’s an award-winning product invented and patented by President, Ann Price. Puppy Bumpers protects small dogs from squeezing through fences and balcony rails. They are sold in boutique pet stores, vet offices, pet catalogs and online all over the world.More ›
1. Change your company name to tell what you do.
True story: A hundred year old charity that helps children who have been abused and neglected had a name that didn’t tell what they did and was impossible to remember. We changed their name from “Memorial Child Guidance Clinic” to “ChildSavers.” The new awareness helped them raise six million dollars.…More ›
The first thing people want to know about an agency is who they’ve done work for and what their capabilities are.” Well, we put together a very simple flyer telling people just that. Inside you won’t find long paragraphs with made up words put in for the sole purpose of making the reader feel inadequate. We’re proud of what we…More ›
Another day, another groundbreaking fact to show the shift of how people are viewing media. CNBC just announced that PC sales are down double digits for the year for the first time in history. This holiday season is making it clear, “mobile” (tablet and phone) will surpass PCs in usage in the very near future, which, in turn, will mean…More ›
“How much will it cost to advertise?” We get this question all the time from potential clients, but there really is no finite answer. It’s a lot like asking, “How much will it cost to build a house?” There are many avenues, choices, upgrades and downgrades to consider.
Our answer to the question is usually, “How much do yow want…More ›
Ever been to Hollywood? Lots of agency people go there, and other far away places, to produce commercials. Top talent, hot directors and the astronomical production costs are there too. It has become quite fashionable for agencies to encourage even clients of modest advertising means to spend exorbitant amounts of money on production. Why? So the client’s ads can compete…More ›